Astrological Professionalism, Astrology Ethics, and Professional Standards. This archival document is a lecture transcript/outline by Marion D. March delivered at a gathering on Thursday, May 26, 1994, titled “What Astrology Needs to Enhance its Professional Image”. March outlines key factors necessary to restore astrology to a respected profession, addressing both individual practitioner standards (ethics, advertising, environment, appearance, and knowledge) and systemic industry controversies. Main topics discussed include overcoming “poverty consciousness” by charging proper professional fees, reforming public perception by moving away from superficial sun-sign astrology, 900-numbers, psychic fairs, and quick “readings”, establishing university degrees and specialized training (such as the Kepler project), and implementing professional licensing through standard, primary requirements inspired by the licensing model of acupuncture.
